Real estate agents in the East Coast, and other parts of the mainland, will tell you that it can be harder to sell a home in the winter. The days are colder and shorter, leaving less time to show a home to potential buyers.
The good news, though, is that most buyers looking at houses in the winter aren’t just killing time. They’re serious enough about finding a new home to house hunt at a time when most people might rather stay inside.
There are a several steps you can take to make a good impression on home buyers this winter.
First, if there’s snow or ice on the ground, make sure walkways are safe. Spread out ice melt or sand to provide traction during snowy weather. Shovel the snow on the driveway and sidewalks to make your home more inviting. Be sure to place a mat on which for visitors to wipe their feet.
Second, warm up the house. Buyers will remember the house that was pleasantly warm on a frigid day. This also demonstrates to buyers that your furnace is in good working order.
Next, to make a “welcoming scent”, bake cookies the day of the showing. Some people are sensitive to the fragrances in air fresheners and perfumes, so skip spraying those when expecting someone to look at your house.
You can also serve snacks in the kitchen. Give the buyer a reason to linger in your home by leaving a light snack in the kitchen. If the weather is cold, consider providing chili or soup in a crock-pot to keep it warm with festive disposable bowls. Or, to keep it simple, you can provide coffee or hot chocolate and cookies.
Lastly, to make your house appear warm and inviting during cold winter months, turn all the lights in the house on; place warm-toned throws and decorator pillows around the living room. Play soothing classical or jazz music; keep the volume low enough that buyers can talk quietly to each other.
These techniques each can help your home seem more inviting this winter.