New York Times veteran advertising and media reporter Stuart Elliott revealed in his article yesterday the celebrities who will be appearing in CENTURY 21’s Super Bowl commercial.
“Century 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two athletes, Deion Sanders and Apolo Ohno, to demonstrate that Century 21 agents are “Smarter. Bolder. Faster.”
Century 21 chief marketing officer, Beverly Thorne stated that having the commercial air during the Super Bowl before the spring selling season will make it “a perfect time to signal our confidence in our agents and in the American real estate market.”